77 Nicotine Pouches Review – Are They Actually Any Good?
This 77 nicotine pouches review looks at one of those brands that keeps popping up in conversations, usually followed by the same question: are they actually any good, or just another clean-looking can with nothing behind it.
Marketed as a modern flavour first alternative to both loud extreme brands and boring corporate safe options 77 sits in an interesting middle ground It is clean and professional without being scared to step outside the box With exploratory flavours like Salted Caramel and Cola Vanilla and strengths ranging from 5.2mg per pouch all the way up to 20mg 77 offers something stronger more exciting and more satisfying than conservative supermarket options like Nordic Spirit without leaning into brute force intensity or rebellious shock value like Pablo.
Instead, 77 focuses on sharp modern packaging, genuinely well-executed flavourings, and pouches you can comfortably run all day. If I had to describe 77 nicotine pouches as a person, it would be Harvey Specter, a clean, confident professional, but never afraid to bend the rules when it makes sense.
In this 77 snus review I will break down how the pouches perform in real use the flavours worth buying pouch quality how the nicotine hit compares to other brands and who 77 is actually for If you are wondering is 77 snus good or whether it is worth switching from your usual brand this review will give you a straight answer, and of course, if you want to skip ahead, you can go and shop 77 nicotine pouches.
This 77 snus review is written from real use, not marketing claims.
Quick Take: Are 77 Nicotine Pouches Any Good
Overall, 77 nicotine pouches are a genuinely strong product and one of the easiest brands to recommend. The packaging feels clean and mature, but still interesting enough to stand out, and it is subtle enough to pull out in the office without feeling awkward. The real standout is the flavour execution. 77 are unapologetically flavour-forward and not afraid to experiment, but unlike many brands, they actually pull these flavours off properly. Everything tastes accurate, balanced, and well thought out.
From fruity options like Raspberry Ice to nostalgia-driven flavours like Cola Vanilla, the range feels consistent and satisfying across the board. The pouches themselves are comfortable, light on gum burn and easy to use all day. 77 is best suited to users who want a clean, modern brand that does not compromise on flavour. If there is one weakness, it is that the pouches can dry out quicker than some moisture-heavy brands, so I would recommend learning how to store snus properly to keep them optimal.
What Is 77 Snus (And Is It Actually Snus?)
77 is not technically snus. It is a tobacco-free nicotine pouch. In the UK, people often use the word snus as a catch-all term for anything you place under the lip that delivers nicotine, which is exactly why our name Snus Boys exists in the first place. Traditional tobacco snus left a lasting mark on the UK and European nicotine culture, and the language stuck. It is the same reason people call all vacuum cleaners Hoovers or refer to any four by four as a Jeep. Colloquial language and association usually matter more than perfect terminology.
In reality, 77 is a modern nicotine pouch brand built around cleaner tobacco-free alternatives. First launched in 2021 and now produced by Polish manufacturer Luna Corporate, the brand has become increasingly recognisable thanks to strong flavour development and solid pouch quality. I remember receiving early 77 samples back in 2021, and it is fair to say the product today is almost unrecognisable compared to those first prototypes. Early versions suffered from dry flavours and a weaker pouch structure. Today, the pouches are smooth, pillowy and properly moist while the flavours feel far more balanced and refined.
Following a rebrand in late 2025, 77 shifted towards cleaner, more colourful minimalist packaging that still feels professional but has real personality. That change helped the products stand out far more on the shelf and played a part in the brand’s growing popularity. Produced in Poland under European manufacturing standards, the quality easily rivals many mainstream nicotine pouch brands without trying to overpromise or overcomplicate what the product is.
What Makes 77 Nicotine Pouches Different?
What sets 77 nicotine pouches apart is the flavour execution and overall refinement of the experience. Everything feels deliberate and well balanced, from how the flavours come through to how the pouches sit and perform under the lip.
Flavour-wise, 77 are genuine out-of-the-box thinkers. They were early to explore combinations like Cola Vanilla, Salted Caramel, Pink Punch, and Apple Mint, which instantly made the range more interesting than most mainstream brands. Crucially, these flavours are not just creative ideas, they are properly executed and accurate rather than gimmicky.
Moisture levels sit in a comfortable middle ground. The pouches are not overly wet like Pablo or Killa, but not dry either. They feel plush under the lip, allowing flavours to come through smoother and more refined. Compared to Killa in particular, the flavours feel less dense and better balanced while still being very accurate.
The branding follows the same philosophy. Clean, modern, and office-friendly, without skulls, shock graphics, or forced rebellion. It is a brand you can comfortably use anywhere.
In the wider market, 77 is well recognised among pouch enthusiasts but remains far from mainstream. You are unlikely to find it on the high street, with most availability coming from specialist online stores.
Strength-wise, the range covers all experience levels, from 5.2mg to 20mg per pouch. What ties it all together is how controlled the experience feels, even at higher strengths, the nicotine delivery remains smooth, refined, and easy to use throughout the day.
77 Snus Review: Flavours & Range
In this part of the 77 snus review, strength numbers only tell half the story.77s overall flavour philosophy is simple: flavours should be accurate, smooth and properly executed. If you ask most people what they remember about 77 nicotine pouches, the answer is almost always the same: the flavours are genuinely good. The range covers a lot of ground from classic mint profiles like Ice Mint to signature fruit blends such as Raspberry Ice, along with drink-inspired flavours like Cola and Pink Punch and more experimental gourmand options such as Salted Caramel and Cola Vanilla.
Consistency across the range is one of 77’s biggest strengths. The mint flavours are sharp, clean and refreshing, while fruity and candy style flavours stay accurate without tipping into artificial sweetness. Even flavours that are not to your taste are hard to criticise because the execution is almost always spot on. Salted Caramel is a good example of this. It is a flavour many brands attempt and rarely get right, but 77 pulls it off better than most.
If there is one gap in the lineup, it is citrus. Aside from a limited edition liquorice citrus release, there is very little in the way of lemon lime or orange-based flavours, which feels like a missed opportunity given how well the brand handles balance. That said, it would feel harsh to genuinely fault the range when the quality is this consistent.
Flavour longevity is another strong point. You can comfortably get a full 30 to 40-minute session with flavour still present and often lingering lightly on the gum afterwards. The pouches also avoid the harsh saliva drip you get with some sweeter brands, which makes them easy and comfortable to use throughout the day.
We have also put together a full Best 77 Flavours Ranked guide if you want a deeper breakdown of the standout options.
77 Nicotine Pouches: Strength & Nicotine Hit
In this part of the 77 snus review, strength numbers only tell half the story. 77 nicotine pouches are available in three clear strength tiers. The light range comes in at 5.2mg per pouch, the medium at 10.4mg, and the Ghost Mini range at 20mg. On paper, that covers everything from beginners to experienced users, but how these strengths feel in real use is where 77 really stands out.
The nicotine hit is best described as medium-fast. While some pouches hit instantly with a front-loaded rush, 77 starts working just as quickly but releases nicotine in a noticeably smoother and more gradual way. Instead of everything landing at once, the experience builds evenly, which makes the pouches feel balanced and controlled across the entire range, including the Ghost Mini.
For beginners, the 5.2mg pouches are genuinely gentle. They work well as an introduction, but anyone with even a modest tolerance will likely find them too subtle. The 10.4mg medium range is where 77 really shines for daily use. It feels clean, predictable, and easy to run all day, hitting roughly where you would expect for the strength, if anything slightly softer than similar products. This is my personal go-to for regular use.
The Ghost Mini at 20mg per pouch is strong and absolutely not for beginners. However, it delivers nicotine very differently to most high-strength pouches. Rather than an aggressive rush, it offers a smooth, steady ride that experienced users will find more relaxing than overwhelming, making it well suited to evening use.
Compared to other brands, the medium range feels similar to VELO’s 10mg options but cleaner, and smoother than Killa at the same strength. The Ghost sits close to VELO’s 17mg range with a slower curve, and is far less aggressive than Pablo Gold or Pablo Exclusive.
Overall, 77 suits users who value control and smoothness over brute force. The light range is beginner-friendly, while the Ghost Mini is best reserved for experienced users looking for strength without chaos.
Pouch Quality & Comfort
One of the quieter strengths of 77 nicotine pouches is how comfortable they are to live with. The pouches are slim, soft, and sit neatly under the lip without feeling bulky or distracting. Moisture levels are well judged, giving enough hydration for flavour and nicotine delivery without becoming sloppy or drippy.
They feel plush rather than dense, which makes them easy to forget about once they are in. Tearing or pouch failure is rare, and they hold their shape well throughout a session. Combined with the clean, understated can design, this makes 77 a very discreet option that works just as well in an office or professional setting as it does at home.
Overall, pouch quality supports the brand’s all-day positioning. These are made to be used regularly without irritation or distraction.
Side Effects & Things to Be Aware Of
Side effects with 77 nicotine pouches are generally mild when used sensibly, especially in the light and medium ranges. The 5.2mg and 10.4mg pouches are far less aggressive than high-strength brands like Pablo, and most users will find them easy on the gums with minimal nausea or discomfort.
As with any nicotine product, overuse can still lead to the usual side effects such as lightheadedness or mild nausea, particularly if used on an empty stomach. Gum irritation can occur with longer sessions, although it is far less common here due to the smoother nicotine release and balanced moisture.
The Ghost Mini at 20mg per pouch is a different story. It is still smoother than many high-strength alternatives, but it is strong, and not something beginners should experiment with. Moderation matters here. Used correctly, it delivers a satisfying hit without the chaos of more aggressive products, but it should be treated with respect.
If you are new to nicotine pouches or unsure about pacing, it is always worth reading our How to Use Nicotine Pouches Properly guide before stepping up in strength.
Who Should Use 77 Snus?
77 snus is best suited to users who value balance, flavour, and control over brute force. It is a strong option for ex-smokers, ex-vapers, and experienced pouch users who want something clean and modern that still delivers satisfaction. The medium 10.4mg range in particular is ideal for all-day use and suits office environments where you want a steady buzz without losing focus.
The light 5.2mg pouches work well for beginners or those looking to step down in strength, although anyone with an existing tolerance may find them too subtle. On the other end of the scale, the Ghost Mini is designed for experienced users whose tolerance has crept up and who want a stronger option that remains smooth and controlled.
77 is not aimed at extreme strength chasers. If your main goal is to feel the hardest hit possible, brands like Pablo Exclusive will still sit above it. 77 is about refinement, not punishment.
Where to Buy 77 Nicotine Pouches in the UK
77 nicotine pouches are still far from mainstream, which means you are unlikely to find the full range on the high street. Buying online is the best way to access all flavours and strengths without paying inflated retail prices.
Shopping online also gives you access to multi-buy deals, next-day delivery, and the ability to explore the more experimental flavours that never make it into convenience stores.
You can browse the full 77 nicotine pouch range right here at Snus Boys and get them delivered straight to your door.
Final Verdict: Is 77 Snus Worth It
Yes, absolutely, as long as you understand what the brand is trying to be.
77 nicotine pouches are clean, flavour-forward, and extremely well executed. They sit comfortably between conservative supermarket brands and chaotic high-strength options, offering a smoother, more refined experience that works especially well for daily use. The flavour quality is consistently high, the nicotine delivery is controlled, and the branding feels grown-up without being boring.
If you want a pouch that tastes great, feels comfortable, and delivers nicotine without overwhelming you, 77 is one of the easiest brands to recommend. It may not be built for thrill seekers chasing maximum impact, but for everyone else, it hits a very satisfying sweet spot.
