Zyn
Zyn has been growing very quickly in the UK after its mammoth success in the US. As a brand that is seemingly part of the furniture in the States, Zyn has signaled its intentions with large-scale retail campaigns in the UK. Philip Morris, the owners of Zyn through the acquisition of Swedish Match, knew strength was key in EU/UK markets. As such, they have managed to maintain core composition values at variable strength levels representative of market trends in the UK.
What is Zyn, & How Does it Work?
Zyn is a nicotine pouch brand with huge potential in the UK, such is the marketing power behind the brand. Amassing millions of sales on a monthly basis in the UK has given Zyn considerable fighting power for market penetration. These nicotine pouches are made with quality in mind. Much of the UK market has named “Zyn Snus,” which is reflective of colloquial terminology used by our users. But, it is not to be confused with traditional snus, which is a Swedish-based product containing tobacco. These pouches are tobacco-free meaning it is entirely legal in the UK.
These pouches work the same as any other nicotine pouches. You place a pouch in the upper gum between the lip and gum. Then, nicotine is dispensed as the pouch interacts with the moisture in the mouth. Depending on the strength level, you will consume the nicotine at different speeds and with variable intensity.
Zyn Flavours Available
Our market is all about the flavour profiles. Some small, independent brands, have the edge for flavours with constant innovations and iterations of popular flavours. Zyn, although a large corporation, has been quite nimble with flavours available. Where many large companies have struggled to quell market demand for multiple flavours, Swedish Match have been the opposite. Exciting the tastebuds with flavours such as Cool Watermelon and Sour Ruby has paid off in sales. It could be argued, however, that Cool Mint is one of the first, and most sought flavours available.
Zyn Popularity a Strength
Part of Zyn’s popularity and success is the social media trends that are amassed across the pond. A country with over 360m people, has adopted the brand as its own, monopolizing the nicotine pouch market. Inadvertently, there has been noise in the UK about the brand being seen at stores and online stores. One of its strengths and weaknesses, however, is its strength. At 11mg, the highest strength pouches available are not a patch on some of our domestic brands. As such, the hype around Zyn can be quickly extinguished for those users used to something with a little more kick. For a first time nicotine pouch user the brand does well as an introduction. Naturally, however, much of our new customer base quickly tracks into alternative products.
Zyn
Zyn has been growing very quickly in the UK after its mammoth success in the US. As a brand that is seemingly part of the furniture in the States, Zyn has signaled its intentions with large-scale retail campaigns in the UK. Philip Morris, the owners of Zyn through the acquisition of Swedish Match, knew strength was key in EU/UK markets. As such, they have managed to maintain core composition values at variable strength levels representative of market trends in the UK.
What is Zyn, & How Does it Work?
Zyn is a nicotine pouch brand with huge potential in the UK, such is the marketing power behind the brand. Amassing millions of sales on a monthly basis in the UK has given Zyn considerable fighting power for market penetration. These nicotine pouches are made with quality in mind. Much of the UK market has named “Zyn Snus,” which is reflective of colloquial terminology used by our users. But, it is not to be confused with traditional snus, which is a Swedish-based product containing tobacco. These pouches are tobacco-free meaning it is entirely legal in the UK.
These pouches work the same as any other nicotine pouches. You place a pouch in the upper gum between the lip and gum. Then, nicotine is dispensed as the pouch interacts with the moisture in the mouth. Depending on the strength level, you will consume the nicotine at different speeds and with variable intensity.
Zyn Flavours Available
Our market is all about the flavour profiles. Some small, independent brands, have the edge for flavours with constant innovations and iterations of popular flavours. Zyn, although a large corporation, has been quite nimble with flavours available. Where many large companies have struggled to quell market demand for multiple flavours, Swedish Match have been the opposite. Exciting the tastebuds with flavours such as Cool Watermelon and Sour Ruby has paid off in sales. It could be argued, however, that Cool Mint is one of the first, and most sought flavours available.
Zyn Popularity a Strength
Part of Zyn’s popularity and success is the social media trends that are amassed across the pond. A country with over 360m people, has adopted the brand as its own, monopolizing the nicotine pouch market. Inadvertently, there has been noise in the UK about the brand being seen at stores and online stores. One of its strengths and weaknesses, however, is its strength. At 11mg, the highest strength pouches available are not a patch on some of our domestic brands. As such, the hype around Zyn can be quickly extinguished for those users used to something with a little more kick. For a first time nicotine pouch user the brand does well as an introduction. Naturally, however, much of our new customer base quickly tracks into alternative products.
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