How to Use Iceberg Snus – Complete Guide
If you’re tired of your regular high street pouches and fid yourself saying “I need something colder, stronger, and with way more bite” Iceberg is your upgrade. Sure, all nicotine pouches work the same way in principle, pop it under your lip and let it do its thing, but Iceberg has a few quirks that most generic “how-to” guides never mention. The cooling burn, the high moisture, and the sheer variety of flavours make it a different beast altogether.
In this guide, we’ll break down exactly how to use Iceberg properly, what to expect from the experience, and how to choose the right pouch for you.
If you’re ready to try Iceberg for yourself, you can order from Our Full Iceberg Range with UK next-day delivery.
What Is Iceberg and Why Is It So Popular?
Iceberg started life in Russia, quickly building a name for itself with pouches that pushed the limits, we’re talking eye-watering strengths up to 150mg, yes 150mg. Today this type of strength is unheard of, while they were around we tested them out, and if you’re wondering how that went check out our Iceberg 150mg Review. These days, the formula has been reined in for sanity’s sake, but it’s still no slouch. The extreme range sits at 50mg per gram (around 35mg per pouch), and the “medium” range, unchanged since the early days, sits at 20mg per gram (12mg per pouch).
They’re tobacco-free, slim format pouches with a high moisture content, which means faster nicotine release and a more intense first hit. Iceberg is famous for its cooling kick, particularly in the mint-heavy flavours, and for having the broadest flavour range in the nicotine pouch world, over 50 different options, from classics like Frosty Mint to wildcards like Crazy Mix.
Whether you want a mid-strength daily pouch or something that slaps you into next week, Iceberg has an option. Just be warned: the extreme range isn’t here to make friends.
Step-by-Step: How to Use Iceberg Snus Properly
Using Iceberg isn’t complicated, but because of the moisture and strength, pacing yourself makes all the difference.
- Crack the lid – Pop open the can and take a pouch. If you’re unsure about your tolerance, start with the Medium 20mg range before moving up to the 50mg monsters.
- Tuck it under your upper lip – Between your gum and lip, same as any pouch.
- Brace for the burn – Especially with the mint heavy flavours, you’ll feel that icy tingle immediately.
- Time it right – Keep it in for 20–45 minutes. If it’s your first time, start with 5–10 minutes to see how you handle the hit.
- Dispose responsibly – Bin it after use, or pop it in the top lid compartment until you can throw it away.
Pro tip: Iceberg’s moisture content means the nicotine kicks in faster than most brands. Drink water and pace yourself, especially if you’re stacking pouches back-to-back.
What to Expect from Iceberg – Strength, Burn, and Duration
That cooling blast? It’s not just flavour, it’s Iceberg’s high moisture and menthol content working together. You’ll usually feel the tingle within seconds, and the nicotine delivery peaks within the first few minutes before settling into a smooth ride for around 25–35 minutes.
Contrary to the hard hitting extreme range, the medium range is actually the polar opposite. At12mg/pouch it feels surprisingly weak. This makes it suitable for beginners and casual users alike.
Flavour longevity is generally decent with Iceberg particularly with mint profiles, although fruity options tend to fade slightly quicker. However, beware that this can vary dramatically across their 50+ flavours, some are deeper and juicier than others.
If you’re new to ultra-strong pouches, expect a bit of gum tingle nothing alarming, just part of the experience.
How Iceberg’s Strength Feels Compared to Smoking or Vaping
Like all nicotine pouches, Iceberg delivers nicotine via your buccal mucosa, the lining of your mouth, rather than through the lungs like smoking or vaping. That means the hit is smoother but longer-lasting.
Even if the numbers look modest compared to other brands, Iceberg often feels stronger because the moisture helps nicotine absorb faster. Mint-heavy flavours give a sharper, almost freezing kick compared to fruity equivalents.
- Heavy smokers/vapers: You’ll probably handle the 20mg+ range comfortably.
- Casual users: Start with medium range to avoid overdoing it.
Choosing the Right Iceberg for Your Tolerance
Iceberg’s range boils down to:
- Extreme: 50mg/g (35mg/pouch) — for experienced, high-tolerance users.
- Medium: 20mg/g (12mg/pouch) — Manageable for most regular users and even beginners.
Mint flavours always feel stronger due to the burn, while fruit flavours tend to be smoother.
One thing to note: pouch consistency varies between flavours. Some are moister, others slightly drier, a quirk you don’t often see in brands like Velo. Try 2–3 different flavours to find the sweet spot for your taste and comfort.
When (and When Not) to Use Iceberg Pouches
Because of the cooling burn and rapid nicotine delivery, Iceberg isn’t always an “anytime” pouch.
- Avoid first thing in the morning or on an empty stomach unless you’re experienced — it can feel like a cold sledgehammer to the face.
- Best enjoyed after meals, in the evening, or when you want a refreshing nicotine hit.
- Not ideal right before a workout for some users, as the cold burn can be distracting.
How to Minimise Iceberg Side Effects
- Stay hydrated – Menthol + nicotine is a dehydrating combo.
- Eat beforehand – Empty stomach + strong pouch = bad time.
- Start short – 5–10 mins is fine for your first go.
- Avoid chaining pouches – Nicotine builds up fast.
- Listen to your body – If you feel dizzy or queasy, take it out immediately.
Can You Swallow the Juice? And Other Common Questions
- Can you swallow the juice? Yes — it’s just your saliva mixed with flavour. Some prefer to spit, but it’s personal preference.
- Can you reuse pouches? Technically yes, but they’ll be weaker and taste like regret.
- How many per day? For most experienced users, 3–5 is plenty but this varies by user.
- Do they stain your teeth? No, they’re tobacco-free, but some coloured flavours may leave temporary residue.
Who Should Use Iceberg?
Iceberg extreme range is made for people who want intensity, whether that’s in the form of a sharp menthol blast or a fruity flavour with serious nicotine backing it up. It’s perfect for experienced pouch users, ex-smokers or vapers looking for something strong, and flavour chasers who want variety.
Beginners can still enjoy Iceberg, but should stick to the medium range and build tolerance before tackling the extremes.
Is Iceberg Right for You?
Iceberg is cold, bold, and unapologetically strong. Their new formula has moisture, a huge flavour lineup, and pouches that range from “manageable” to “don’t stand up too quickly,” it’s a brand that delivers both variety and power.
If you want a pouch that’s as refreshing as it is intense, Iceberg should be on your list.