Best 77 Flavours: Top 77 Nicotine Pouches Ranked
Table of Contents
- Why 77 Nicotine Pouches Are Popular
- How We Ranked the Best 77 Flavours
- Best 77 Flavours Ranked
- What’s the Strongest 77 Pouch?
- Best Fruity 77 Flavours
- What To Consider When Choosing a 77 Flavour
- Where to Buy 77 Nicotine Pouches
- How to Use 77 Nicotine Pouches
- Final Thoughts – Which 77 Flavour Is Best for You?
- 77 Nicotine Pouches – FAQ
77 is one of those brands that’s been quietly levelling up in the background, and now it’s firmly on the big stage. Produced by Luna Corporate in Poland since 2021, 77 started out with fairly generic pouches. Fast forward a few years and they’ve nailed it: bold, balanced flavours, refined pouch quality, and clean minimalist branding that makes them an easy fit for daily use.
What sets 77 apart is flavour execution. From smooth mints to punchy fruits, they blow more mainstream options like VELO out of the water. With strengths ranging from a beginner-friendly 5.2mg up to 20mg per pouch, there’s something for everyone, whether you’re just starting out or chasing a strong kick.
Their 2025 rebrand only took things further: sharper packaging, exciting new flavour drops, and a lineup that’s turning heads across the pouch scene.
In this guide to the best 77 snus flavours, we’ll highlight the best 77 nicotine pouches so you know exactly which cans are worth buying. Want to cut to the chase? . Shop the full 77 range here or stick around as we reveal which flavours are worth adding to your daily rotation.
Why 77 Nicotine Pouches Are Popular
77 kicked off in Poland back in 2021 and were quick to cross the waters, reaching out to early pouch retailers like us with their first prototypes. We’ve watched them grow from those early days into a brand that’s now a key player across the UK and EU pouch scenes. Starting with the online community, they built a real grassroots following, so by the time 77 started hitting high streets and major distributors, the demand was already there.
What really won fans over is their approach to flavour. While most brands stuck to safe mint or berry options, 77 went experimental. Think Cola Vanilla or even Salted Caramel, flavours that not only sound wild but actually deliver. The execution is what sets them apart: never too sweet, no nasty drip, and a balance of richness and smoothness that most brands just can’t pull off.
Strength-wise, 77 caters to everyone. Their light range at 5.2mg per pouch is ideal for beginners, while the regular line offers a noticeable but controlled experience at 10.4mg per pouch that makes for a perfect daily driver, smoother and less aggressive than brands like Killa, but still satisfying. For those chasing something stronger, the Ghost Range launched in 2025 with pouches up to 20mg. Even at that level, 77 manages to keep the ride tasty and refined, making it a solid alternative to the harsher high-strength hits you’d get from Pablo.
In short: 77 balances flavour innovation with usability, making it one of the most versatile brands in the pouch game today.
Quick note: 77 is tobacco-free; many UK users still say “snus” when they mean nicotine pouches.
How We Ranked the Best 77 Flavours
With so many flavours in the 77 lineup, narrowing it down isn’t easy. To keep things fair, we used the same criteria we apply across all our “best flavour” guides:
- Flavour Profile – How well the taste is executed, from accuracy to balance (no artificial tang or overpowering sweetness).
- Nicotine Strength – Whether the kick matches what the pouch promises, and how smooth or intense it feels in use.
- Community Popularity – Sales data, repeat orders, and feedback from the SnusBoys customer base.
- Daily Usability – Comfort, pouch moisture, and how well it holds up for everyday use.
- SnusBoys Team Opinion – Our own verdicts after testing (and yes, we’ve worked our way through them all).
Best 77 Flavours Ranked
77 Cola Vanilla – Nostalgic Bliss 🥇
Think 1960’s retro America, this one tastes just like a cola float. The blend of fizzy cola with creamy vanilla is spot-on, making it one of the most accurate and enjoyable cola spins we’ve tried. It’s been in the lineup for years and still holds its spot as a best-seller. At 10.4mg per pouch, it delivers a steady, moderate hit that’s noticeable without ever being too much.
- Strength: 20mg per gram (10.4mg per pouch)
- Who it’s for: Cola fans who want something smooth, balanced, and a little different from the typical straight-cola flavour.
- Our take: A consistent classic and an easy daily driver.
77 Cola Cherry – Balanced Perfection 🥈
Most cola-cherry pouches on the market lean too hard one way, either all cola or all cherry. 77 nailed the balance. Both notes come through evenly, making it one of the most authentic cola-cherry combinations out there. At 10.4mg per pouch, it hits the sweet spot for casual to moderate users.
- Strength: 20mg per gram (10.4mg per pouch)
- Who it’s for: Anyone who’s tried cola-cherry before and been let down. This is the proper execution.
- Our take: Simple idea, perfectly done.
77 Raspberry – Simple, Perfectly Executed 🥉
Raspberry is tricky, brands either make it cloyingly artificial or so faint you barely taste it. 77 nailed it. Tangy, ripe raspberries with just enough sweetness, accurate and satisfying without being sickly. The slightly moist, plush pouch format keeps it comfortable for all-day use.
- Strength: 20mg per gram (10.4mg per pouch)
- Who it’s for: Fans of clean, fruity flavours who want something reliable that won’t get boring.
- Our take: Raspberry done right.
77 Apple Mint – Crisp & Refreshing 🍏
This is a sleeper hit in the Snus Boys community. Think crisp green apple upfront with a gentle mint finish on the way out. The mint adds a refreshing lift and makes the nicotine feel like it’s kicking a little quicker. One of the oldest in 77’s lineup, Apple Mint has stood the test of time — and still sells strong today.
- Strength: 20mg per gram (10.4mg per pouch)
- Who it’s for: Fruity-flavour lovers who want a bit more bite without going full “extra strong.”
- Our take: A crisp combo that works better than it has any right to.
77 Ghost Cola Mini – Extra Strong, Smooth Ride 👻
77 knows cola, and Ghost Cola takes it up a level. The flavour is their classic balanced cola, but here it’s packed into a mini pouch at 20mg. Unlike many extra-strongs, it doesn’t smash you in the face. Instead, the buzz builds gradually, offering a more controlled and comfortable ride. Many users compare it to doubling up on two regular 77s — only easier.
- Strength: 20mg per pouch (Extra Strong)
- Who it’s for: Strength-chasers who want a smooth, relaxing extra-strong without the harsh burn of Pablo-style pouches.
- Our take: An underrated gem. Strong but civilised.
77 Salted Caramel – Sweet Tooth Satisfaction 🍬
Salted caramel has been botched by plenty of brands, but 77 got it bang on. Sweet, creamy caramel with just enough saltiness to balance it. Honestly, it’s so close to the real thing that it doubles as dessert, especially after a meal when the sweet cravings kick in. At 10.4mg per pouch, it’s smooth and steady like the rest of the regular range. Released in 2025, it quickly became a go-to for adventurous users and a Snus Boys team favourite.
- Strength: 20mg per gram (10.4mg per pouch)
- Who it’s for: Sweet tooths and anyone brave enough to step outside the mint/fruit comfort zone.
- Our take: One of the best 77 snus flavours ever made.
77 VB Edition Arctic Berry – Frozen Forest Fruit
Arctic Berry blends forest berry notes with an icy touch, giving you that frozen mixed-berry vibe. It’s bold, refreshing, and more complex than the typical one-note berry flavours out there. And if the regular 10.4mg per pouch doesn’t cut it, there’s now a 20mg strong version too.
- Strength: 20mg per gram (10.4mg per pouch)
- Who it’s for: Berry lovers who want more depth than a simple raspberry or cherry.
- Our take: Berry done right, with a frosty twist.
77 Raspberry Vanilla – Ice Cream Vibes
If raspberry ripple ice cream was a pouch, this would be it. Raspberry upfront with a creamy vanilla layer in the background. It’s definitely a more “out-there” flavour, but that’s why it works, it’s a refreshing break from the usual mint-and-fruit rotation. Still underrated, but quickly gaining traction in the Snus Boys community.
- Strength: 20mg per gram (10.4mg per pouch)
- Who it’s for: Adventurous users bored of the standard lineup.
- Our take: A rising star and a fun flavour twist.
👉 Note for the whole section: You could add a one-liner after the last flavour saying something like: “All 77 pouches sit in the slightly moist category, not overly wet, not bone-dry, but plush and comfortable for daily use.” That ties in your composition note nicely.
Do you want me to now draft the “What’s the Strongest 77 Flavour?” section (with a comparison table like in the Velo article)?
What’s the Strongest 77 Pouch?
When it comes to raw strength, the 77 Ghost Range sits at the top of the lineup. All Ghost pouches clock in at 40mg per gram / 20mg per pouch, putting them firmly in the extra-strong category. But unlike harsher brands like Pablo, Ghost pouches deliver their hit in a more controlled, smooth way you still get the nicotine experience, but without the aggressive slap.
Here are the strongest 77 nicotine pouches you can buy:
| Product | Strength | Notes |
|---|---|---|
| 77 Ghost Original Mini | 20mg per pouch | Classic mint flavour, clean and icy. Known as the hardest-hitting pouch in the 77 range. |
| 77 Ghost Cola Mini | 20mg per pouch | Balanced cola with a refreshing icy edge. Strong yet easy to enjoy. |
| 77 Ghost Mango Mini | 20mg per pouch | Juicy mango with a frosty finish. A rare fruity pouch at extra-strong strength. |
| 77 VB Edition Mini Extra Strong | 20mg per pouch | Smaller pouch format, same 20mg punch. Good for those who want strength in a more discreet size. |
Our take: For sheer power, Ghost Original is the strongest and sharpest hitter in the 77 family. If you want strength with flavour, Ghost Cola Ice and Ghost Mango Mini are standouts. The VB Mini Extra Strong is a clever option for those who prefer a discreet pouch but still want a serious kick.
Best Fruity 77 Flavours
Some of the best 77 nicotine pouch flavours are fruity, and 77 does them better than most Instead of the usual “syrupy sweet then gone in two minutes” approach, 77 nails balance, juicy but not sickly, with enough freshness to actually enjoy pouch after pouch. Here are the standouts from their fruity lineup:
🍓 77 Raspberry
Simple but spot on. Raspberry is one of those flavours most brands overcomplicate — either way too sweet or so faint you wonder if you even put a pouch in. 77’s version lands right in the middle: ripe, tangy raspberries that taste natural, not artificial. It’s smooth, comfortable, and an easy daily driver for berry fans.
❄️ 77 Arctic Berry
If regular berry pouches bore you, Arctic Berry is a welcome upgrade. Think frozen mixed berries with a cool icy edge, sharper, more complex, and way more refreshing. It’s bold without being overpowering and works perfectly as a fruity flavour you won’t tire of quickly.
🍑🌱 77 Peach & Mint
Peach and mint doesn’t sound like it should mix, but trust me it does. Juicy peach upfront with a light mint kick on the finish makes this pouch both sweet and refreshing. It’s a clever blend that keeps you reaching for another. One of those flavours you don’t expect to like, then end up using all the time.
🍉❄️ 77 Watermelon Ice
Watermelon is a tricky flavour, but 77 pulled it off with a clean, juicy taste backed by a cooling ice effect. It’s sweet but not candy-like, making it perfect for summer days (or when you just want a pouch that feels a bit more fun). Refreshing, light, and surprisingly addictive.
Best Mint 77 Flavours
shy about pushing fruity flavours, and honestly, they do them better than most. Instead of the usual “syrupy sweet then gone in two minutes” approach, 77 nails balance, juicy but not sickly, with enough freshness to actually enjoy pouch after pouch. Here are the standouts from their fruity lineup:
🥶 77 Ice Mint
Sharp, icy, and straight to the point. Ice Mint brings that refreshing blast you’d expect from a proper mint pouch, with just enough intensity to keep things interesting. At 10.4mg per pouch, it’s a reliable option for users who want a crisp cooling hit without stepping into “too strong” territory.
👉 Buy Now
🍃 77 Fresh Mint
🌿 77 Fresh Mint – Smooth Daily Driver
Fresh Mint is the definition of balance. Clean peppermint flavour with a slight sweetness and smoother finish, making it perfect as a daily pouch. Strong enough to satisfy, but light enough that you can use back-to-back without overdoing it.
👉 Buy Now
🍑🌱 77 Apple & Mint
This one adds a little flair to the mint family. Crisp green apple upfront with a refreshing mint on the way out. The combo works surprisingly well, giving you a pouch that feels fruity but still refreshing. Amongst Snus Boys customers, this one’s a consistent best-seller, and for good reason.
🌴 77 Tropical Mint
Tropical Mint mixes tropical fruit notes with a cooling mint finish. Think pineapple and mango hints paired with an icy lift. It’s playful, refreshing, and a welcome break from standard mint flavours. Perfect for users who want something mint-based but with more character.
What To Consider When Choosing a 77 Flavour
Picking the right pouch comes down to three things:
- Strength – There are light options for complete beginners at 5.2mg per pouch, but most of the regular 77 range sits at 10.4mg per pouch, which is a comfortable daily strength for most users. If you’re new, that’s manageable but still noticeable. For the seasoned lot, the Ghost Range at 20mg per pouch offers that extra kick without feeling harsh.
- Flavour Type – 77 is known for pushing boundaries, so you’ve got everything from classic mints to fruity blends and even novelty flavours like Salted Caramel. If you’re a mint loyalist, Fresh Mint or Ice Mint will do the job. If you’re adventurous, Cola Vanilla or Raspberry Vanilla are worth a spin.
- Daily Usability – All 77 pouches are slightly moist and plush, which means they sit comfortably under the lip without dripping. Some flavours are great all-day drivers (Fresh Mint, Raspberry), while others are more “occasion pouches” (Salted Caramel after a meal, Ghost Cola Mini when you need something stronger).
Where to Buy 77 Nicotine Pouches
77 is rarely available on the high street at the moment so most people still to buy online, and for good reason. If you’re lucky enough to find a shop with often have limited stock, higher prices, and don’t carry the full range.
Here at Snus Boys, you’ll find the complete 77 lineup, including harder-to-find flavours like Raspberry Vanilla and the Ghost Range. We offer:
🚚 Next-day UK delivery (so you’re never pouch-less).
🏷️ Bulk discounts if you want to stock up.
🔥 Exclusive promos you won’t get in store.
How to Use 77 Snus / Nicotine Pouches
Using 77 is simple:
- Pop open the can and grab a pouch.
- Place it under your upper lip.
- Leave it there for 30–60 minutes while the flavour and nicotine do their thing.
- Bin it after use (no spitting, no mess).
That’s it, discreet, clean, and convenient wherever you are.
Final Thoughts – Which 77 Flavour Is Best for You?
So, which 77 should you go for? It depends on what you’re after:
- Best daily driver: Fresh Mint or Raspberry.
- Best fruity hit: Arctic Berry or Watermelon Ice.
- Best unique flavour: Cola Vanilla or Salted Caramel.
- Best for strength chasers: Ghost Original (20mg), smooth but powerful.
The bottom line: 77 has something for everyone. Whether you’re new and need a softer start, or an experienced pouch user chasing stronger kicks, their lineup delivers both variety and quality.
Which one’s your favourite? Drop a comment and let us know, we’re always curious what the Snus Boys community rates the highest.